Business & Digital Strategy

Students will gain the skills and knowledge required to:

• develop and implement a business plan (including analysis and description of business vision, mission statement, values, objectives, goals, competitors, financial targets, management arrangements, and marketing approaches).

• review and develop recommendations relating to the digital strategy of an organisation or department (covering the action fields of digital transformation).

Leadership

Students will gain the skills and knowledge required to:

• communicate the organisation’s objectives, assign accountabilities and resource teams according to company and work objectives.

• establish, monitor and evaluate corporate social responsibility
  for an organisation or department.

• consult and communicate with relevant stakeholders to develop and implement a strategic plan.

• develop and implement a change management plan to lead and manage organisational change.

• analyse information needs, establish communication protocols and coordinate effective communication.

• lead the process for addressing complex workplace issues and to develop improvement plans.

Marketing & Innovation

Students will gain the skills and knowledge required to:

• identify and evaluate marketing opportunities by analysing market data.

• manage and promote innovation and continuous improvement for an organisation or department.

Potential job roles and titles vary across different industry sectors. At the completion of this qualification, individuals will be able to manage in a wide range of organisational and industry contexts. Some job titles may include: Manager, Business Manager, Marketing Manager, Office Manager, Project Manager, Project Officer, Programme Coordinator, Programme Consultant, Team Leader and Executive Officer.