ACDB - Research

ACDB – A Research Driven College

ACDB has a strong research driven background, mainly through its Academic Director Prof Dr Marc K Peter. Research insights and global best practice are embedded in all programmes in order to provide up to date and business relevant teaching materials.

Prof. Peter published two major research projects which have identified the drivers and challenges of digital businesses, namely digital transformation and new work, while also identifying the seven strategic action fields of digital transformation (see below illustration). The research of Prof. Peter set guiding principles for the transformation of organisations in the digital age.

The seven action fields of Digital Transformation based on the analysis of 4,286 projects from 1,854 organisations (Marc K Peter, 2017)

You can download the academic text here: action-fields-digital-transformation.com

Peter, M., Kraft, C. and Lindeque, J. (2020), “Strategic Action Fields of Digital Transformation: An Exploration of the Strategic Action Fields of Swiss SMEs and Large Enterprises”, Journal of Strategy and Management, Vol. 13, No. 1, pp. 160-180. doi.org/10.1108/JSMA-05-2019-0070

Major research projects from Prof Dr Marc K Peter:

SME Transformation

Publication date: Nov 2017
Sample size: 2,590
Case studies: 18

New Work

Publication date: Oct 2019
Sample size: 1,144
Case studies: 23

Strategic Transformation

Publication date: Aug 2022
Sample size: 1,812
Case studies: 21

Please contact us for research projects, joint research projects, publications as well as conferences, company workshops and presentations.

Further information on ACDB’s and Marc K Peter’s research can be found here (in both English and German):

acdb.edu.au/news
action-fields-digital-transformation.com
digitale-transformation-artikel.ch
fhnw.ch/marc-k-peter
kmu-transformation.ch/news

info@acdb.edu.au
acdb.edu.au